Senior Manager, Global Brand Marketing

Bowers & Wilkins

Bowers & Wilkins is an award-winning performance audio company with deep British roots that produces reference quality hi-fi, home theatre and portable audio products that are found in top-end studios such as Abbey Road, London and Skywalker Sound, California. Bowers & Wilkins was recently acquired by a Californian audio-visual start-up with some of the leading names from the Valley. The next phase of the journey will see a re-imagining of the home entertainment space.

Position Summary

Working with the VP of Brand Marketing this role will be responsible for helping manage all Brand Marketing activities. This role will be hands on and will work to provide strategic direction on brand initiatives, manage and develop branded assets, support the global sales cycle, be heavily involved in partnerships, as well as media planning and creative. This role is highly visible and will be helping shape the next generation of the Bowers & Wilkins brand. You'll be instrumental in supporting the global integrated marketing and sales team, and responsible for directly driving the brand forward with consumers. This is an ideal role or someone that is a risk taker, a marketer and a story-teller. You should have the ability to create big ideas and implement them with a positive attitude. You pride yourself on creating new strategies and inspiring others to believe in them.

Key Responsibilities

• Manage marketing strategy projects including brand architecture, visual identity and naming
• Develop and maintain integrated marketing plans across the global marketing organization ensuring consistency
• Work with the regional/channel leads, product management, sales and global marketing to ensure that their needs are understood and addressed back to them (need to collaborate and partner throughout the process)
• Partner with the global marketing team to help develop and advise on compelling content for various mediums and channels
• Deliver content and creative assets to regional and channel teams that include but are not limited, to: photography, videos, social, copy, and brand guidelines
• Understand the role of content, not only within marketing channels, but within the consumer journey and plan creation towards solutions that reflect those requirements
• Create best-in-class retail environments and continuously elevate all consumer storytelling
• Coordinate a seasonal calendar with the larger global marketing team to ensure timing of key stories, events, and activations will align
• Develop and define the global marketing tool kit to help define global and local expectations of the work, clearly articulating the plan to Regional teams
• Partner with regions to amplify campaigns globally and increase the effectiveness and reach
• Work with the media agency to plan and flight all media as well as manage the creative process
• Take the necessary steps to ensure legal reviews and trademark registrations are covered
• Manage the various brand marketing agencies day to day
• Report out on brand activities and metrics across the organization
• Successfully manage complex products with fast-moving and unexpected communications challenges


• 7+ years of Marketing experience
• Critical, creative, and innovative thinker is a must
• Expert understanding of photoshoots and asset development
• Must be able to juggle many priorities under tight deadlines while being highly detailed and organized
• Sets a high standard for performance and pursues goals with purpose and a sense of urgency
• Creates an inclusive and creative environment
• Persists despite set-backs and works to gain acceptance for ideas
• Strong copy writing and grammar skillset
• Must be able to lift 25lbs+ and be able to stand for extended periods of time
• Exceptional collaborative skills and experience working in a matrix organization
• Position requires travel domestically and internationally (approximately 15-25%)
• Four-year degree; MBA preferred


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