Careers

E-Commerce and Digital Marketing Manager

Bowers & Wilkins joined forces with EVA Automation to create a new standard in audio performance and user experiences. In May 2016, this new era was ushered as Silicon Valley startup EVA Automation, led by Gideon Yu, acquired Bowers & Wilkins. Our team in downtown Redwood City, California is currently seeking individuals with the desire to be a part of building the most innovative audio and visual systems the world has yet to see. We are the market leaders in the premium audio category and are used by musicians and producers in the best studios in the world, from Abbey Road to Skywalker Studios. With the combination of EVA’s startup culture including fast paced technological innovations, along with the audio heritage of Bowers & Wilkins, we are creating a fantastic home A/V experience for all to use and enjoy the products we love.


We're growing quickly and looking for a sharp Performance Digital Marketing Manager to join our Growth team to manage scalable campaigns for our eCommerce store and new product launches. This role has significant responsibility - you will personally be driving results.


PLEASE DO NOT APPLY IF YOU DO NOT HAVE SOLID HANDS-ON EXPERIENCE MANAGING PERFORMANCE MARKETING ACCOUNTS.


Day-to-day:

Responsible for day-to-day management of media campaigns from soup to nuts, with modest supervision. The VP of Digital is the main driver of overall strategy, but the Manager of Ecommerce & Digital is active in support and owning execution. The successful candidate will have an entrepreneurial spirit along with strong business judgment, acute analytical skills, and excellent problem-solving skills.

• Develop, execute, manage and measure digital marketing campaigns (full funnel) across SEM, Paid Social, Affiliates, Display, and Retargeting programs.
• Monitor, evaluate and optimize campaign performance to drive ROI and continuous improvements in KPIs across all marketing channels.
• Actively manage branded display/native content campaigns across various networks while maintaining relationships with distribution and media partners.
• Collect and analyze consumer and eCommerce data to identify opportunity and issue drivers, monitor performance and plan optimizations and improved demand generation.

Hands-on management of category on the site, including:

• Front end content/asset site management.
• Exploring and implementing new tools and functionalities.
• Partner with the Merchandising team to merchandise the site to highest sell through.
• Work with overall eCommerce/digital team to align on projects that we also launch on other sites.
• Responsible for maintaining marketing project timelines, drafting creative briefs, overseeing timely asset delivery and seeking business approvals.
• Work closely with larger internal Digital team to manage budgets, align on overall marketing and merchandising calendar to ensure messaging and spend are consistent with overall brand and business goals.
• Communicate with external partners and vendors on ongoing strategies, program optimizations, budgets, reporting and testing.
• Well versed in both the technical side of running an eCommerce business as well as be a strategic thinker.
• Knowledge of and ability to think strategically about retail and marketing are critical.

Requirements:

• Bachelor’s Degree in marketing, business or related field.
• 5+ years ecommerce experience and digital marketing with strong emphasis in new customer acquisition and performance marketing channels: SEM and Paid Social.
• Experience managing agencies and other external channel partnerships.
• Experience using web analytics tools.
• Expert Excel skills.
• Excellent problem solving and analytical skills; able to manage large quantities of data quickly.
• Strong self-management, self-pacing and superior organizational and interpersonal skills.
• Comfort researching and learning new technology applications..
• Demonstrated Excellent Professional written and oral communications skills; articulate with the ability to communicate on various levels to include vendors, senior leaders, management and peers.
• Must be able to work well under pressure and be adaptable as a key member of a fast-paced team.
• Amazon advertising and promotions experience a plus.

Bowers & Wilkins Benefits:

• Beautiful office in sunny Redwood city, steps away from the Caltrain station
• Stock
• Flexibility to occasionally work from home
• Health Insurance
• Dental Insurance
• 401(k) Plan
• Discounted premium products from B&W
• Amazing and supportive team environment




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